One thing Simply Fabulous conveys to couples, regardless of budget, is that your save-the-date and/or invitation sets the tone for your wedding day. Whether it be by colour scheme, monogram, eclectic folds, or typeset; an invitation speaks volumes. A fabulous invitation is much like opening a present and should always be treated as such!
One day not so long ago, we were looking for someone to create our logo for Simply Fabulous. We envisioned what we wanted, but could just not find a way to bring it to life. Through a fabulous photographer friend, Emily Steffen, we connected with Dena Swenson and we found an amazing person that we are honored to have as one of our featured vendors within our boutique. Read below and see why we, quite simply, adore her and her work:
How did Dena Swenson Design come to be?
I've been into arts & crafts since I was a kid, so naturally I studied Art and Graphic Design in college. After graduating college I spent 5 years working as a Graphic Designer. In 2006 my husband and I got engaged and designed our wedding invitations together (he is also a designer!). With a background in scrapbooking it was a lot of fun for me to look at papers, ribbons, as well as the graphic design elements that make up an invitation. I enjoyed the process so much that I began volunteering to help friends and relatives with their christmas cards, wedding invitations and any other design projects that were needed. I got laid off at the end of 2009 and decided to take the opportunity to make my dream job a reality, and here we are today.
What types of work do you specialize in?
I do all types of print design work, but really enjoy designing wedding invitations! My ideal client would be someone who wants to take design to a new level. To break out of the norm and allow me to design something custom that really fits the bride & groom's wedding style. What are the benefits in working with someone such as your fabulous self versus ordering something within a catalog or online?My designs are custom made for the client. I don't use templates, so everything is thought through and specially made for the couple, I want my designs to be gorgeous, but also to reflect the client. With me, the options are endless.
Are there any types of work you see trending or something you find yourself being asked of more this year?
It seems that wedding trends are veering less traditional and more modern. Graphic style invites are also the trend, rather than the fancy layered paper style invite. Technology plays a role too, I recently designed a wedding invitation that was a simple postcard with an online RSVP, as technology advances so do the people.
Take us through the process of how a couple goes about getting their stationary needs with you.
First, I start out by finding out about the couple, whether that is meeting in person or chatting on the phone. I like to know the story of the couple, what their vision is for their wedding, and what the design needs are. I like to have my clients send me inspiration, whether it's something they saw online, a photo of the wedding dress, anything that visually speaks to them. Once we work through some of my design ideas I will come up with options, and advance from there until all design needs are met.
A common untruth is that custom = pricey. I want my clients to have amazing invitations that reflect them, but also respect their budget. There are so many possibilities and options when it comes to designing, there are ways to cut costs and still get quality products.What is the best way for people to contact you?I prefer to be contacted initially via e-mail, and then schedule a time to meet in person or have a phone chat. E-mail helps me stay organized :)
Any fun stuff in the works?
Yes! Another fun summer photoshoot with Emily Steffen Photo www.emilysteffenphoto.com and Bethany Hway of B*spoke www.bspokeblog.com ! I'll be designing all of the paper goods.
Dena also has an delightful collection of jewel blooms for sale that she collaborates with her twin sister. Bonus! They offer custom bridesmaid jewelry for sale too! Below is a list of where you can find their treasures:
Design Collective, Mpls MN
Laurel St. Flowers, St. Paul MN
Elodie, Woodbury MN
Young Blood Boutique, Atlanta GA
www.headstwogether.etsy.com - shop
Dena's stationary work is available for viewing at Simply Fabulous. Stop in to see her work or contact us at 507.829.1422 for more information.Making all events fabulous,